By: David Leonhardt
See why I don’t watch TV? But a more serious lesson, by a slim margin, is that one can never cast a positive image while on the defensive. One has to make positive assertions or easy to understand...
View ArticleBy: Kate Morris
Okay, I’m glad I’m not the only one that thinks that using Buffy’s demonic (in many ways) college roommate was a bad idea for getting your message of “we are not evil” across. Total fail there!
View ArticleBy: Stephen Ward
This reminds me of how the big plastic companies are supposedly spreading their own version of the research surrounding Bisphenol A to keep the FDA from pulling it from baby bottles. I don’t think the...
View ArticleBy: Lee
While we are on the subject, what is with this current trend of negative unpleasant ads – of your OWN product! I’m in Vancouver and the local bank Vancity (yes, they deserve to be outed) feature the...
View ArticleBy: Lisa
Lee: I don’t even have words for the stupidity of that ad. Thanks for sharing.
View ArticleBy: mike
OK, I have no affiliation with this ad, but I will play devil’s advocate for a little bit. Did you miss the fact that after she couldn’t find anything negative to say about it, she took some of the...
View ArticleBy: Nick Stamoulis
This article is equally on point as it is hilarious. The whole Buffy’s roommate thing is even funnier… what a great way to cast!
View ArticleBy: Bob Weber
I agree with you in theory, but we are talking about High Fructose Corn Syrup here, not Nikes. Changing a brand image on a food product is tough. Personally, I’ve never really fallen for some of the...
View ArticleBy: Marios Alexandrou
The only folks that have it harder than the Corn Refiners Association are the people that have to come up with the toilet paper ads. Dancing cartoon bears and women primping themselves just prior to...
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